Privacy Policy

1. Who We Are and How to Contact Us

2. Information We Collect

2.1 Information you provide to us

We collect information you submit through forms and accounts on the Site and the Parade Site, including:

• Homepage “Get in Touch” form (Gravity Forms): inquiry type (for example, looking to build, looking to remodel, need home repairs, or general questions), email address, first name, last name, and phone number.
• Contact page form (Gravity Forms): first name, last name, email address, and message.
• Membership application (Gravity Forms, including Join Now and New Member Application pages): company name; company phone and email (the form labels these as public); physical address; representative name, title, phone, and email (the form labels the representative phone and email as internal); company owner/president name; business categories and specialties; website; company logo file; company description and keywords; referral information; state license number, if provided; committee interest; selected membership or sponsorship level; payment method (credit/debit card, check, or ACH); billing contact name, email, and address; and an electronic signature and association agreement acknowledgment.
• Member profile change requests (Gravity Forms): name, company name, phone, email, and the requested directory or profile change.
• Event and sponsorship payment forms currently published on the Site, including 2026 Holiday Gala ticket registration and gala sponsorship forms (Gravity Forms): name, company name (if provided), email, phone, address, ticket or sponsorship selections and quantities, and payment information as described below.
• Parade of Homes guest registration on the Parade Site: first name, last name, email address, phone number (optional on the form), ZIP code, account password, and whether you opt in to SMS updates about builder specials, contest reminders, and event news.

Some event listings on the Site may include a link to an external registration form (for example, a Google Form in an event description). If you use a third-party form, that provider’s privacy policy also applies. If you provide information to us in another way (for example, by email, by phone, or at an in-person event), we may use that information as described in this policy.

The Site also includes Google reCAPTCHA and a Gravity Forms spam-prevention tool on some forms, which may collect device and usage data as described by those services.

2.2 Membership and public directory information

MCBIA maintains a public member directory on the Site using the WordPress Business Directory Plugin (for example, at https://mcbia.org/business-directory/ and related directory pages). Directory listings may include information such as business name, business description, website, business phone number, business contact email, business address, service tags or categories, membership type, the name of a primary representative, and, in some listings, a company owner or president name and job title.

The membership application states that company phone and company email are public, and that representative contact phone and email are internal. We use submitted application information to create or update membership records and, where applicable, public directory listings. Members may request corrections as described in Section 10.

2.3 Payments

When you choose to pay by credit or debit card through a Gravity Forms payment form on the Site, the form is designed to process the payment through Square (the Gravity Forms Square add-on, which loads Square’s payment scripts). Card details entered in that field are handled by Square. The membership application also offers payment by check or ACH and collects billing contact and billing address information. Gala ticket registration states that a 3% convenience fee is added for credit card processing, and the membership application offers a credit/debit card option that includes a 3% processing fee. How check and ACH payments are completed may vary, and billing information you provide may be used to process and record the payment.

2.4 Information collected automatically

Like most websites, the Site and Parade Site automatically collect certain technical information when you visit, such as IP address, browser type, device information, pages viewed, referring/exit pages, and dates and times of access. This information may be collected through:

• Server and security logs on our hosting and content-delivery providers (the Site is hosted on WP Engine and uses Cloudflare).
• Cookies and similar technologies, as described below.
• Analytics and advertising tags, as described below.

3. Cookies, Analytics, and Tracking

The Site uses cookies and similar technologies. As of the date we reviewed the public Site, we did not find a cookie-consent banner.

Technologies we identified on the public Site include:

• Google Tag Manager (container ID GTM-5H5QQNG), which is used to load other tags.
• Google Analytics (Universal Analytics property UA-164243209-1, loaded through Google Tag Manager), which may collect page views and related usage data. The Google Tag Manager container we reviewed also included Google DoubleClick / advertising-related configuration.
• Google reCAPTCHA on some forms, which helps distinguish people from automated spam.
• Cloudflare cookies used for security and bot management (for example, cookies such as __cf_bm).
• Embedded third-party content, including a Google Maps embed in the Site footer (showing MCBIA’s office location) and social or calendar sharing links (for example, Facebook, X, and LinkedIn share links on event pages).

The Parade Site uses a separate Google Tag Manager container (GTM-MSMJ9WNV). Other analytics or advertising technologies may also run on the Parade Site.

These third parties may set their own cookies or receive information about your visit. Their use of information is governed by their own privacy policies. You can typically limit cookies through your browser settings. Blocking cookies may affect how some features work. This policy does not promise that we honor browser-based opt-out signals, such as Global Privacy Control, or that a separate cookie banner or advertising opt-out tool is available on the Site.

4. How We Use Information

We use the information we collect to:

• Respond to inquiries and provide member, visitor, and event support.
• Process membership applications, dues, and sponsorships, and communicate about membership status.
• Publish and maintain the public member directory and update listings when a member submits a profile change request.
• Administer events, including registration, ticketing, sponsorships, and related communications.
• Operate the Parade Site, including guest accounts, home check-ins, contest entry tracking, route planning, and (if you opt in) SMS updates, as described in Section 5.
• Send marketing and promotional messages, and contact you about MCBIA events, programs, and the Parade of Homes, by email, phone, and text message, using contact information you submit through forms, membership applications, event registrations, or the Parade Site. You may unsubscribe from marketing emails by using the unsubscribe link in those emails, opt out of text messages by replying STOP, or contact us at admin@mcbia.org. Additional terms for text messages are described in Section 5.
• Improve and secure the Site and Parade Site, prevent spam and abuse, and diagnose technical issues.
• Understand how the sites are used and, where tags are present, support analytics and advertising measurement.
• Comply with law and enforce our terms, bylaws, and policies.

5. Text Messaging (SMS) Program

This section applies to text-message opt-ins on the Site and the Parade Site, including the SMS opt-in on Parade of Homes guest registration at https://parade.mcbia.org/.

By providing your mobile number and opting in, you agree to receive recurring automated marketing and informational text messages from MCBIA at that number. These messages may include information about MCBIA events, programs, membership, and the Parade of Homes, as well as related promotional or informational updates.

Consent to receive text messages is not a condition of any purchase or of membership in MCBIA. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to a message. After you opt out, you may receive a confirmation text. For help, reply HELP or contact us at admin@mcbia.org or (352) 694-4133.

Carriers are not liable for delayed or undelivered messages.

Mobile numbers and SMS opt-in data and consent will not be sold or shared with third parties or affiliates for their own marketing purposes. We may share this information only with service providers who help us deliver the messages.

6. How We Share Information

We may share information as follows:

• Public directory and website content: Information designated as public in a membership listing, as well as content you ask us to publish (for example, a company logo or description), may be visible to anyone who visits the Site.
• Service providers: We use vendors that process information on our behalf or as independent controllers of their own services, including website hosting (WP Engine), content delivery and security (Cloudflare), form and website software (WordPress, Gravity Forms and related add-ons, the Business Directory Plugin, and The Events Calendar), payment processing (Square, when card payments are used), analytics and advertising partners (Google, including Google Analytics, Google Tag Manager, reCAPTCHA, and Google Maps), messaging or communications providers that help us send email or text messages, and, on the Parade Site, hosting/application and image-delivery providers used to operate that site. If you follow a link to a third-party form (for example, Google Forms) or an external calendar service, that provider receives the information you submit to it.
• State and national associations: The membership application states that memberships include national and state dues and asks applicants to agree to abide by the bylaws and code of ethics of MCBIA, the Florida Home Builders Association (FHBA), and the National Association of Home Builders (NAHB). We may share membership-related information with FHBA and NAHB as needed to administer those affiliations. This policy does not describe a specific list of fields that are shared.
• Event and community partners: We may share limited information as needed to run an event (for example, with a venue or a named event partner).
• Legal and safety reasons: We may disclose information if we believe it is required by law, legal process, or government request, or to protect the rights, property, or safety of MCBIA, our members, or others.
• Organizational changes: If MCBIA is involved in a reorganization, merger, or similar transition, information may be transferred as part of that process to a successor or related organization, subject to this policy or a comparable one.

We do not sell your personal information for money. Some privacy laws may treat certain disclosures to advertising or analytics providers as a “sale” or “share.” This policy does not make a specific representation about those legal definitions.

7. Third-Party Links and Other Sites

The Site and Parade Site link to third-party websites and resources, including member websites in the directory, helpful-links pages, sponsor and partner sites, social media pages (including MCBIA’s Facebook page), a Parade of Homes magazine provided through a third-party publisher, and external event registration tools. We are not responsible for the privacy practices of those third parties. We encourage you to read their policies before providing information to them.

The Parade Site is a separate website from mcbia.org. It is presented by MCBIA and is covered by this policy to the extent described above, but it has its own features (including guest accounts, SMS opt-in, check-ins, and contest tracking) and its own analytics container.

8. How We Protect Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information, including HTTPS, hosting and security services, and form spam controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. How Long We Keep Information

We keep information for as long as needed to provide our services, meet legal, accounting, or membership-record requirements, and resolve disputes, unless a shorter or longer period is required or permitted by law.

10. Your Choices and Rights

You may:

• Ask questions or request access to, correction of, or deletion of personal information by contacting us at admin@mcbia.org. We will review requests and respond as required by applicable law and as reasonably practical.
• Request updates to a public directory listing through the Member Profile Change Request Form or by contacting us. The form states that profile updates are typically completed within 24–48 hours.
• Opt out of text messages as described in Section 5, including by replying STOP, or as otherwise stated when you opted in (for example, the Parade Site registration form states “Opt out anytime”).
• Contact us to request that a Parade Site guest account be closed or that associated personal information be deleted. We will review that request as described above.
• Limit cookies through your browser settings, as described above.

Depending on where you live, you may have additional rights under applicable privacy law. To exercise a right, contact us at admin@mcbia.org. We may need to verify your request. This policy does not list a specific appeal process or a fixed set of state-law rights beyond what applicable law requires.

11. Children’s Privacy

The Site and Parade Site are intended for a professional and general adult audience in connection with the building industry and public Parade of Homes tours. They are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe we have collected personal information from a child under 13, please contact us and we will take appropriate steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the effective date. Your continued use of the Site or Parade Site after a revised policy is posted means you have been informed of the update. Where legally required, we will request any additional consent.

13. Contact Us

If you have questions about this Privacy Policy or about how MCBIA handles personal information, please contact: